The Ask:

Create a visual identity that captured the energy and innovation of the tech world while staying true to CHCI’s mission of advancing Latino leadership. The design needed to be vibrant and forward-thinking while maintaining the organization’s established brand identity.

I developed a dynamic design approach that included both print and digital materials, including large-scale print productions (meter boards, signage, stage backdrops) and digital graphics (web banners, social media posts, presentations, and digital signage).