Project: Start-up Launch
Project Scope: Branding & Visual Identity

Overview:
The "Women Who Tech" initiative aimed to amplify conversations around innovation, leadership, and inclusion in technology, culminating in an online mini-conference in July 2024. The project required the creation of a vibrant visual identity, cohesive branding for digital and print materials, and engaging promotional assets to attract a global audience of tech professionals and leaders.

Scope of Work
This project included:

1. Visual Identity Development:

   • A bold and dynamic color palette (red, purple, neon yellow, black, and white) to reflect energy, innovation, and progress.

   • Typography featuring Poppins Bold for headlines, complemented by TT Intersphases Mono for body text, blending modern and tech-inspired aesthetics.

2. Digital Assets:

   • Designs for social media posts, stories, and web banners to promote the event.

   • A responsive mobile interface to encourage seamless access and interaction with event details.

   • Layouts for an online seminar invite, schedule highlights, and key speaker promotions.

3. Print Materials:

   • Event banners, informational posters, and branded collateral to enhance in-person and virtual experiences.

4. Illustrative Highlights:

   • Infographics and visual storytelling elements that celebrate diversity in technology and the event's core mission of breaking biases.

Creative Concept
The design narrative revolved around empowerment and progress, leveraging bold colors and clean geometric elements to symbolize forward movement and innovation. The neon yellow served as a standout accent, emphasizing key information like event dates and call-to-actions, ensuring high visibility and engagement.

Execution and Results

• Delivered a cohesive suite of materials that ensured consistent messaging and aesthetic across all touchpoints.

• Positive feedback was received for the modern design approach, helping Women Who Tech establish a strong, memorable identity in the tech community.